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The Trust Factor
Why your people make or break your brand and how great leaders align brand and culture.
The Trust Factor - Breakfast Forum
Wednesday 28th October 2009
Join us at The Trust Factor - Breakfast Forum to learn how aligning brand and culture drives market value and enduring competitive advantage. Fulfilling your brand promise comes down to your people and your leaders. Are you trusted to deliver on your promises?
When you build greater trust with customers, employees and investors you are able to:
- Increase customer loyalty and advocacy
- Improve employee engagement, productivity and talent retention
- Achieve greater investor sentiment and market value
The Trust Factor is vital in developing your intangible assets of brand and culture. Whether you are focussed on the upturn, or facing continued tight conditions, it is critical to consider your brand positioning and assess your leadership capability to deliver in a changing competitive landscape. Hear strategies from market leader Hanson, as well as branding and culture specialists, The Right Group and MODAL.
You will:
- Discover how greater productivity arises from organisational alignment
- See the link between culture, brand and market value
- Learn about embedding your distinct leadership brand
- Network with other CEOs and senior leaders
Forum Leaders
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David Kent - MD, The Right Group David is widely regarded as a leading international branding consultant with 15 years experience in company and employer branding, including: brand alignment, brand strategy and brand management. He has worked with blue-chip multi-national clients in Australia, UK, US, Asia, NZ and India. |
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Vanessa Franzen - Principal, MODAL Vanessa is a dynamic, entrepreneurial leader and organisational psychologist with vast international experience. Her background in psychology, change management, organisational/leadership development and coaching has been applied at: SAP, PepsiCo, Novartis, Pfizer, Compaq/HP, the Canadian Government, Sir Charles Gairdner Hospital & Woodside. |
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George Agriogiannis - General Manager, Western Region, Hanson George is a member of the Australian Executive Committee of Hanson and is responsible for WA and SA markets. Hanson is one of the world’s largest suppliers of heavy building materials to the construction industry. Formerly known in Australia as Pioneer, the business rebranded itself to Hanson in 2004. It is widely considered as one of Australia’s largest and most successful rebranding initiatives, with a distinct focus on market differentiation and employee engagement. |
Who Should Attend?
You - these executive briefings are for senior and middle management.
| RSVP: | Friday, 23rd October 2009 | ||
| Tickets: | 1-person: 2-people: 3-people: |
$45.00 incl. GST |
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Register
Click here to register
Places are strictly limited - please confirm your registration ASAP to secure your places.
In association with:
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